As a general rule, never grind more coffee than you will immediately use. When beans are ground they begin to lose their flavor due to exposing the flavorful oils to air. Different brewing methods require different grinds. The factor that determines the coarseness of the grind is how long the coffee will be exposed to water during the brewing process (extraction). Remember the following: the longer the brewing time the coarser the grind.

It seems simple enough but too many people don't take the time to properly clean their equipment. Using espresso machines or even drip brewers that aren't free from residual grounds can dramatically impact your extraction and result in coffee with a bitter flavor. We recommend using fresh cold water (natural spring water if possible) for the freshest tasting coffee. If you use a French press to brew your coffee use a tea kettle to heat your water. Bring the water to a boil then remove the water from the heat and allow it to cool for 10-15 seconds before pouring.

When asked about how much coffee to use, most people will recite the following - two tablespoons of ground coffee for each six ounces of water. For espresso, use 7-8 grams for a single shot, and 14-16 grams for a double shot. What's important to remember is that taste is very subjective, so once you've established your personal cup taste - stick to it. If you find a coffee that's too strong, add a little hot water to the brewed coffee or try changing to a lighter bean or roast.

Coffee does not require refrigeration, in fact it's not a good idea to store your coffee in the refrigerator because coffee absorbs flavors and aromas from other food products. To keep your coffee fresh we recommend storing it in an airtight container in a clean, dry, dark place. If you're not going to use your supply of coffee within two weeks then it should be stored in the freezer. Like exposure to air, freezing coffee can have a damaging effect. If freezing is necessary, make sure to use an airtight container.

1. Start with fresh beans.
2. Choose the right grind for your coffee pot.
3. Measure carefully - about two tablespoons per 6 oz cup.
4. Rinse coffee pot after each use without soap.
5. Don't boil and don't leave your coffee on the warmer for more than 15 minutes, before storing in a thermal carafe.